Developers of all flavors are jumping on board -- releasing exclusive Olympic-themed skins, challenges and even limited time events that memorialize the competitive spirit this world event carries with it. When game studios work with Olympic sponsors we see very cool cross-promotional concepts not only merging sports and gaming, but in interesting outlets that go beyond the basic "get points for buying this" initiatives. This implementation of limited edition items and in game events means more people are exposed to those things, it should attracts the player base further for that Olympic season translating into increased revenue awareness. This enhances the game experience and points to a growing impact that video games are having on worldwide cultural celebrations.
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